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GBC Motorsports Heartland Challenge Opens Registration

The country’s most challenging and anticipated ATV/UTV endurance race is fast approaching, and teams and riders can now register to compete for bragging rights, payouts, and the coveted corn cob trophy. The 10th Annual GBC Motorsports Heartland Challenge, slated for August 18-19 in Carlisle, Iowa, pits some of the nation’s top cross-country ATV and UTV racers against one another in a test of skill and endurance.

With classes for all types and levels of racers, it's perfect for the whole family.  Come out to race or to cheer on your favorite racer!

Register Early for a Chance to Win Tires!

Registration for the 2017 event is now open! All racers that register by July 31st will be entered to win a set of ATV/UTV tires, light truck tires or trailer tires. In order to be eligible, the registration form must be completed, entry fees must be paid, and entrant must be present at the Heartland Challenge to win. Click here to fill out the registration form.

Gates will open at 7am on Thursday, August 17th, as racers will be arriving and setting up for the weekend’s activities. On Friday afternoon the Ace class racers will take to the course, and then it’s time for the 4-hour UTV race. Saturday action starts with the 3-hour Youth ATV race, followed by the 10-hour Adult ATV event.

Classes and Payouts

Racers can compete in the following classes, with the class winners earning the accompanying payouts. New this year in the 10-hour Adult ATV Challenge is the Wonder Woman class, an ironman-style class for female riders.









Pro 4x4


Wonder Woman




UTV Open




UTV 1000




UTV 900




UTV 800





Ace and Youth class winners will receive goodie bags



Youth 90cc Prod

Youth 90cc Stock

Youth 70cc Prod

Youth 50cc Prod

Super Mini


GBC Motorsports is offering their GBC Bucks contingency program, which rewards top finishing racers that run GBC Motorsports tires at the Heartland Challenge. Racers can earn GBC Bucks, which can then be applied towards the purchase of new tires from GBC Motorsports. Learn more about the program on the website and click here to download the form.

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